SEO For Dummies 101 Part 3
For today’s lesson I’m going to cover PPC and some more on-site seo strategies.
The Micrositez model is to charge customers affordable rates for single-instance cheap SEO services in what it calls the three key areas of SEO: generating quality backlinks, ensuring the crawlability of your website, and making sure meta tags are both relevant and optimised.
To be sure, an effective strategy in all of the above areas is crucial for online businesses and services fighting for attention in today’s crowded online marketplace. What is not necessary, and in fact what may even be harmful, are repeated submissions to the same search engines or low-quality links from FFA sites unrelated to your topic. Sadly, those are some of the services that customers end up paying for when they hire many international and UK SEO companies.
The truth is that an effective SEO strategy does not always require long-term ongoing maintenance beyond the regular production of quality content and a steady build up of quality backlinks. So instead of paying through the nose for services that are as likely to get you banned by Google as they are to get you on the first page of search results, look to a company like Micrositez that will charge an affordable one-time fee to set you on the right path, point you in the right direction and then get out of your way.
It has been stated many times on the web that getting to grips with SEO is more achievable when you start to rank your site for local searches. I agree with this wholeheartedly. Trying to roll up your sleeves and compete for highly competitive keywords when you have little or no experience is soul destroying and nine times out of ten a persons SEO experience will end right there.
Thus local SEO is the way forward to gain those prized ranking positions and priceless experience. I will give a few examples in this post to help you achieve improved rankings for your site.
First let’s look at the Title Tag: For this example I am going to presume that your company does Web Design and your company is based in my local city of Glasgow. Now this is not rocket science but by having the phrase “Web Design Glasgow” in my title tag is as good a starting point as any. Some companies like to have their company name or brand in the Title tag along with the URL of the site. I always opt against this unless it is actually the company name or the brand that I’m more interested on optimizing for. Now as I have a little knowledge about keyword research I would also add the word ‘company’ so that our title tag now looks like the following: “Web Design Company Glasgow” – that’s it, anymore and you begin too dilute the strength of your keyword phrase.
Then in the keyword Meta Tag I would reiterate the title tag as is: “Web Design Company Glasgow”- nothing else as this is the phrase that I want to target. I know some SEO guys who completely forget about the Meta keyword tag as they know Google just skips this and goes straight into the content for the search terms. Personally, I like to use it because it’s just not Google I optimise for but all Search Engines.
The Description Tag is just that – it explains what the page is all about – so for this example I would put: “Professional and affordable web design company | YourCompanyName based in Glasgow” – nothing fancy just the right amount to help entice a user to click-through to your page. Notice the pipe bar in the middle of the description – this is a short-cut mode to relay different types of info quickly and effectively in a short sentence.
Tomorrow I cover more on-page seo techniques.
If this is all a little confusing to you, why not watch the video tutorials in the free 5 day seo course.